Decolar®
[ About the Project ]
- Brand
- Decolar
- Year
- 2026
- Type
- Social
A travel campaign with football in the window seat.
We worked on social video cuts for “Viaje com Tudo”, a Decolar campaign starring Vampeta, World Cup champion and icon of Brazilian football. The campaign connected the excitement around the World Cup with a simple message: planning a full trip can be faster, easier and more complete than people imagine.
[ Challenge ]
Football already comes with its own timing in Brazil. The jokes, the resenha, the shared references, the feeling that everyone knows the same story from a different angle. The challenge was to bring that energy into social cuts without turning the campaign into just a celebrity appearance. Vampeta had to feel like part of the idea: the familiar face that makes travel, football and spontaneity meet in the same scene.
The work moved through quick social formats, challenge dynamics and travel situations made for the feed. Each piece had a clear beat: setup, reaction, punchline, share. A campaign about planning everything in one place, carried by a football icon who already knows how to move through popular culture.
[ Details ]
Social Campaign
Football Culture
Celebrity Content
Travel Campaign
Humor-Led Edits
Platform-Native Video
[ Related Cases ]
[ Drag ]
