Universal Music®
[ About the Project ]
- Brand
- Universal Music
- Year
- 2023 / 2024
- Type
- Video
Music has image before it has format.
We worked with artist-led visual pieces that move between memory, pop culture and the feed. From Brazilian music icons to contemporary releases, the work treated each name as its own atmosphere, with motion, rhythm and design following the feeling of the song, the artist and the audience around it.
[ Challenge ]
Music content can become too literal very fast. A cover, a date, a title, a release. But artists carry more than information. They carry mood, history, gesture, fandom and timing. The challenge was to create visual pieces that could respect each universe without turning everything into the same template.
Some stories asked for memory. Some asked for pop energy. Some needed movement, others needed space. The work moved through different artists and visual codes, keeping the rhythm close to the music and the image close to the culture around it.
Visual rhythm for music that already has a world around it.
[ Details ]
Artist-Led Content
Motion Design
Music Storytelling
Social Assets
Visual Edits
Release Content
[ Related Cases ]
[ Drag ]
