Rexona®
[ About the Project ]
- Brand
- Rexona
- Year
- 2025
- Type
- Social
Carnival, creators and a game worth watching.
We worked on social video cuts for CarnaSimulator, a Rexona campaign created by DM9 for Carnival 2025. The project turned typical moments of Brazilian street carnival into a creator competition, with teams led by Lucas Rangel and Sofia Santino facing challenges inspired by the real perrengues of the party.
[ Challenge ]
Carnival already comes with movement, heat, noise, costume changes, group energy and a lot of improvisation. The campaign had to turn that atmosphere into a game people could follow. The challenge was to make each challenge feel clear, funny and native to social platforms, while keeping the brand inside the action, not outside commenting on it.
The work moved through team dynamics, POV moments, participant intros and quick reactions. Each cut had to explain the rule, show the tension and land the joke without slowing the rhythm. A carnival simulator with color, sweat, creators and just enough chaos to feel real. Carnival energy, edited like a creator challenge.
[ Details ]
Social Campaign
Creator Challenge
Carnival Culture
Competition-Style Content
Humor-Led Edits
Platform-Native Video
[ Related Cases ]
[ Drag ]
