Macy's®
[ About the Project ]
- Brand
- Macy's
- Year
- 2025 / Now
- Type
- Social, Event Coverage
A brand in motion, from the parade to the feed.
We created social-first content, motion pieces and real-time coverage for a brand that lives across seasons, products, creators and cultural moments. During the Thanksgiving Parade in New York, we followed the rhythm of the streets, turning live brand presence into platform-native stories while the moment was still happening.
[ Challenge ]
A department store is never saying just one thing. New products arrive, campaigns shift, formats change, and every platform asks for a different kind of attention. The challenge was to keep that ecosystem alive with rhythm: polished enough for the brand, flexible enough for every format, and ready to move with each moment.
From Thanksgiving Parade coverage to fashion edits, 3D product moments, creator-facing content and AI-assisted visuals, the work connected event energy with campaign craft. Some visuals followed the pulse of the moment. Others needed the shine of a campaign. All of them had to feel native to the screen.
[ Details ]
Thanksgiving Parade coverage
Social-First Content
3D Product Moments
Fashion Edits
AI-Assisted Visuals
Motion Design
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